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Nvidia trims price of Shield gaming device to $299

With a release date set for June 27, the portable gaming console will now cost $50 less than its original $349 price tag.

Lance Whitney Contributing Writer
Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on Windows and another on LinkedIn.
Lance Whitney
Nvidia's Shield will now sell for just $299.
Nvidia's Shield will now sell for just $299. Eric Franklin/CNET

Gamers eyeing Nvidia's Shield will be able to buy the device on June 27 to the tune of only $299.

Officially unveiling the date and the price drop via a blog on Thursday, Nvidia explained why it cut the cost from $349.

We've heard from thousands of gamers that if the price was $299, we'd have a home run.

So we're changing the price of Shield to $299.

If you've already pre-ordered Shield , you'll be charged the new, lower price. You will only be charged $299 when the product ships.

Demoed at CES 2013 in January, the Nvidia Shield is an Android-based portable gaming system that unites the controller and a 5-inch 1,280x720-pixel touch screen into one single package. The Shield can handle all Google Play apps and stream PC games from Nvidia-based computers through a Wi-Fi connection.