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Numbers still don't help us tell time

Another watch, another indecipherable face


No longer content only to grouse under our breath, we've decided to launch a formal campaign against indecipherable watches. And this latest so-called timepiece only reinforces that we've made the right decision.

At first, we had a glimmer of hope because the watch at least had numbers on its face (what a concept), unlike so many that have fallen victim to the LED craze. But then we read the description on Cool Hunting: "Using three spinning disks to create a triple-tier display of time, the top circle spins fastest with the seconds, the second disk rotates the minutes, the bottom circular plate revolves the hour, and the red line indicates the current time." Of course.