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NPD snaps up Current Analysis' electronics group

The two analyst firms are coming together to share their data on PCs and consumer electronics.

NPD and Current Analysis, two of the more well-known analyst firms covering the PC and electronics industry, are teaming up.

NPD has acquired Current Analysis' PC, imaging and consumer electronics businesses, it announced in a press release Thursday. For now, those groups will be called Current Analysis West and maintain their home base in San Diego.

Both firms track the retail electronics industry, providing data on which PCs or flat-screen televisions are selling the most, and why, during critical periods like Black Friday, the day after Thanksgiving. Current Analysis will maintain its own research groups on the East Coast specializing in telecommunications, networking and software. Financial terms of the deal were not disclosed.