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Nokia's CES signage remains coy, for now

We all know what's coming, but Nokia's banners outside the CES convention center veil a secret that no longer exists.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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Nokia at CES 2012
I expect this sign to change come Monday. Jessica Dolcourt/CNET

At this point, Nokia has little to hide.

Rumors, leaks, and an anonymous confirmation from two New York Times sources has let the Nokia Lumia 900 "Ace" come rushing out of the bag.

In truth, the proverbial bag was pretty wide open anyway. The global release of the Lumia 800 at Nokia World last fall set the expectation of a CES announcement for the U.S. version; its absence at this show would result in shock and disappointment.

Yet despite all this, Nokia is choosing to keep quiet on its Lumia plans as far as its advertising signage is concerned. An oversize banner outside the Las Vegas Convention Center pictures larger-than-life images of the Nokia Lumia 710 (reviewed here for T-Mobile) and the Lumia 800--without the front-facing camera I expect to see on the Lumia 900.

We'll be live-blogging Nokia's press conference Monday at 3:00 p.m. PT, so stick with CNET's live CES coverage for all the details, and perhaps a fresh banner come Tuesday.