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Nokia Lumia 900 launch pushed back until April 22?

Say it isn't so! The Boy Genius Report, which originally reported a March 18 release for the Lumia 900 Windows Phone from Nokia, now reports there's a delay.

Folks who hoped to have their hands on Nokia's Lumia 900 by the end of next week may have to have to wait a little longer.

A report from the blog Boy Genius Report says that the March 18 release date, which the site had previously reported, has been pushed back until April 22.

Nokia declined to comment on the rumors and noted that hasn't disclosed the release date of the Lumia 900. AT&T also hasn't officially given a release date or price for the devices.

Assuming the rumors are true, it's unclear why the launch would be pushed back. The device, which was announced at the Consumer Electronics Show in January, has already been approved by the Federal Communications Commission.

The one bit of good news is that BGR says that the price of the new smartphone, which will be sold on AT&T, is still expected to be $100 with a two-year contract. This is the same low price that BGR reported in January.

The Lumia 900 is an important device for Nokia because it marks the first high-end Windows Phone the company has announced for the U.S. market. After years of not even competing in the U.S. smartphone market, Nokia is trying to break in with a competitive offering that will not only take on Appple's iPhone, but will also win over customers considering Google Android devices.

Given the aggressive pricing and the specifications of the device, there's a chance the Lumia 900 could do well against other Google Android devices offered on AT&T. The Lumia 900 has a larger 4.3-inch Super AMOLED display. It also comes with an 8-megapixel camera with a Carl Zeiss lens. It runs a 1 GHz processor and operates over AT&T's 4G LTE network.

Nokia, AT&T and Microsoft are expected to make a huge marketing push for the device. And some have reported that the companies may spend up to $100 million to market the device.