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Info on Lumia smartphones is moving to new digs as Microsoft continues to assimilate the goodies it got in its big Nokia deal.

Nokia is being retired in favor of a new Microsoft-branded site.

When users visit the UK site, they are informed that "Nokia devices and services have moved to a new website" and are urged to "step inside our new home." While the page still shows some basic information on Lumia handsets, the new site offers a richer, fuller pallet of pitches on what Microsoft is offering a la Lumia.

The news was tweeted to the world by the Nokia UK team.

Interestingly, the US Nokia site is still operating as normal and it's not clear when the changeover might be made there.

The newly minted Microsoft Mobile Devices site is simple in its structure, featuring big images and pages focused on phones and tablets, accessories, apps, and support.

The shift away from the old way of doing things comes after Microsoft confirmed that it will phase out the Nokia name, deciding instead to keep just "Lumia" as the central branding for its mobile products. A leak earlier this month also suggested that Microsoft is planning to ditch the "Phone" from its "Windows Phone" branding and will instead use just "Windows" for its products. Microsoft has yet to confirm that's the case, and on its new Mobile Devices page, the company still lists "Windows Phone" for the operating system running on Nokia products.

The Nokia branding is also still living on the site.

Microsoft acquired Nokia's devices and services business earlier this year for $7.2 billion. Since that time, it has announced a series of layoffs that include the departure of 12,500 employees who came aboard in the Nokia acquisition.

CNET has contacted Microsoft for more information on the transition away from We will update this story when we have more information.

(Via The Verge)