Microsoft launched a $3 million ad campaign on Thursday touting the features of handheld devices based on its Pocket PC operating system. The company has ditched its old slogan, "Can your Palm do that?" The new slogan: "Go Wireless."
When Microsoft launched its new OS for handheld devices last spring, it kicked off an ad campaign that aggressively targeted rival Palm. Several companies, including Compaq Computer and Hewlett-Packard, build handheld computers based on Pocket PC. In the new ad campaign, Microsoft will highlight features on Pocket PC-based devices such as a version of Windows Media Player and an e-book reader. The ads will run through June.