Despite what you've heard on Facebook, the social network isn't going to limit status updates in your news feed to 25 preselected friends.
The real news is much scarier: People are falling for a Facebook hoax -- again.
Rumors that Facebook was employing a new algorithm to restrict the number of friends whose content appears in your feed began circulating in December, according to fact-check site Snopes, but they appear to have gathered steam lately, spreading like wildfire across the social network.
The typical message being shared about the evil, friend-isolating algorithm goes something like this:
The new algorithm controlling Facebook's news feed now shows only posts from the same few people, about 25. Their system chooses the people to read your posts, but I would like to choose for myself. Therefore, I ask you a favor: please, right now...Leave me a quick comment, a 'hello,' a sticker, whatever you want - don't just 'like' - post something - so you will appear in my news feed. I have some interesting news coming and want to make sure it reaches you.
Facebook dismissed the algorithm memes as pure fiction.
"Friends don't let friends copy and paste memes, and this one simply is not true," a Facebook spokesperson said in a statement. "We rank News Feed based on how relevant each post might be to you, and while we've made some updates that could increase the number of posts you see from your friends, your News Feed isn't limited to 25 of them."
Facebook has been under intense scrutiny as it grapples with its scale and influence. Its almighty algorithms have the power to decide what people see online, but they are still a mystery to the majority of Facebook's 2 billion monthly users.
The hoax may have been boosted by confusion over changes the social network announced in January. CEO Mark Zuckerberg shocked many by saying to prioritize posts from family and friends, as opposed to those from brands and publishers.
It also comes as Facebook has been stung by a barrage of criticism that sham articles circulated on the social network affected the outcome of the 2016 US election. A number of bogus articles made the rounds in the weeks and months leading up to the election, including made-up stories like President Barack Obama banning the playing of the national anthem at US sporting events, and an FBI agent tied to the Hillary Clinton email scandal being found dead.
Facebook has been a frequent target of hoaxes itself, typically on privacy-related matters. One of the more popular was theto prohibit Facebook from using their photos, content or personal information without users' permission.
Updated at 8:20 p.m. PT: with Facebook comment.
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