At 1 p.m. on Friday, Nintendo gave the world an in-depth look at its new home console, the . Less than an hour and a half later, the company's stock dropped by a whopping 6 percent.
A picture is worth a thousand words, so check out this grim story:
Investors, it seems, aren't too excited about a console/handheld hybrid. Nintendo's Tokyo Stock Exchange stock price fell from 24,935 yen (about $217) at 1 p.m., before the conference started, to 23,750 yen (about $207) less than 90 minutes later. That's a loss of 1,185 yen, or around $10, per stock.
But the story isn't so bad for Nintendo. This time last year, its stock was worth 14,825 yen, or about $129. The company's stock hit a yearly high in late July of 31,770 yen (about $277) following the Pokemon Go phenomenon. But it plummeted 10,000 yen, or about $87, once everyone realised .
The Switch, it was announced, will be released worldwide on 3 March. It'll retail for $300, AU$470 and £280, and yes, The Legend of Zelda: Breath of the Wild will be a launch title. Find out more about the Switch here.
We'll see then how consumers, rather than investors, react to the Switch. Nintendo's 2006 console, the Wii, was a hit, selling over 100 million units. Its successor, the Wii U, was less of a success, with just under 14 million in console sales.