Nike Japan recently ran a really cool ad for its Free Run+ running shoes highlighting the elasticity of the products. The company has banded together artists making music out of the new sneakers and huge loudspeakers assembled from shoeboxes. They have cables running out of the footwear, with contrasting sound characteristics such as bass, hooked up to DJ mixers and producing some pretty darn good rap tunes.
Too bad Nike had to end the three-minute video with the following disclaimer in Japanese and English: "The Nike Free Run+ is absolutely a running shoe. Shoes sold at retail will NOT make music when bent or twisted." What a spoiler!