Nielsen: Video games winning against primetime TV
Nielsen releases its latest report on the state of video game usage. The data shows that games are more prime-time than we thought.
Nielsen is out with its latest State of the Video Gamer report, based on data from the fourth quarter 2008. There's not many surprises, but some of the data is quite interesting, including the fact that "heavy" gamers tend to play video games during primetime TV hours and use time-shifting technologies, such as Tivo DVRs to catch up on shows later in the night.
This certainly makes me wonder why in-game advertising hasn't become more prevalent if Tv is competing against games for eyeballs.
Key takeaways from the report:
- More sophisticated consoles such as the PlayStation 3 and Xbox 360 attract the more engaged console users, who are less likely to be watching television in Prime Time than users of other consoles.
You can download the full State of the Video Gamer report here (PDF).
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