Folks who belong to Generation X spend more time on social media than any other age group, according to a new report from Nielsen. This group, made up of people ages 35 to 49, spend almost seven hours a week on social media. Millennials, ages 18 to 34, spend just over six hours on social media.
Here are some other interesting insights from the study:
- Women spend more time on social media than men -- an average of six hours and 33 minutes a week for women versus four hours and 23 minutes for men.
- African-Americans are on social media more than any other ethnic group.
- Facebook is the top social media platform on both smartphones and desktop computers.
You can see all the details from Nielsen's 2016 social media report here.
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