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NFL star sets selfie-taking world record

Technically Incorrect: Arizona Cardinals' Patrick Peterson manages 1,449 selfies in an hour. But how? And why?

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

A sample of Peterson's level of concentration as he broke the record. Patrick Peterson/Twitter screenshot by Chris Matyszczyk/CNET

This week sees America's biggest "marketing conference" -- one that culminates in a super-sized football match watched largely by corporate executives.

How coincidental, then, that someone fell on the notion of recruiting a football player to break the world record in selfie-taking. Before yesterday, the record stood at 657 in one hour. Kudos to Lee Goodfellow of Glasgow, Scotland.

Guinness World Records and NBC Sports Digital teamed up to smash that record, recruiting Arizona Cardinals cornerback Patrick Peterson to assist in the quest for self-centered glory. I can only guess that Peterson was chosen because cornerbacks generally have agile fingers, always ready to poke, prod and pinch opposing wide receivers into high degrees of enervation. And then there's the fact that he is the NBC Sports Digital correspondent for the week.

As Arizona Central reports, Peterson was seated in the gym at Deer Valley High School in Glendale, Ariz., as students were given two seconds to peer over his shoulder and hope they got in the shot. You might have your definition of a selfie, but, for the Guinness people, your face, arm and neck must be visible for the shot to count.

Also, you have to use a tablet or phone, and you have 60 minutes between you and the record books.

It was clearly wise to also recruit sprightly students, who are surely so used to photographing themselves. Self-reference breeds self-reverence, after all.

So within the hour, Peterson and his youthful selfie-helpers managed to take 1,449 images. Yes, the record was crushed, mangled and stomped upon like at least one lineman will be in Sunday's game.

For myself, I only find one redemptive characteristic in this event: Peterson didn't use a selfie-stick.