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Next stop for Apple marketing? The enterprise

Apple's biggest potential new market is the enterprise, and it's getting serious about marketing to it.

Matt Asay Contributing Writer
Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech media. Asay has also held a variety of executive roles with leading mobile and big data software companies.
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Matt Asay

Goldman Sachs recently surveyed enterprises and found 20 percent plan to support the iPhone, and Apple's Macs are among the biggest share gainers among computer manufacturers in the enterprise.

On Thursday, however, I saw the clearest sign yet that Apple wants a bite out of the enterprise: a full-page ad in The Wall Street Journal. While some vendors like Cisco are looking for growth in emerging markets like the Middle East, Apple's biggest emerging market may well be the Fortune 500:

Apple gets serious about enterprise marketing Apple/Wall Street Journal

I apologize for the quality of the image, and that I wasn't able to get the entire page into the scanner. It was a full-page ad, after all.