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Next-gen display to park itself in cars

OLED, an energy-efficient display technology used in cell phones, will find its place on the dashboards of high-end cars, a study says.

A next-generation display technology found in cell phones, digital cameras and electric shavers will soon find its way in some high-end cars, according to a study.

The new technology, called organic light emitting diodes (OLEDs), is expected to replace liquid crystal displays because its luminescence eliminates the need for a backlight in screens. This translates to less power consumption and potentially less cost. So far, OLED is in its early stages and thus only comes in small sizes, and it will be several years before it's ready to challenge LCD in notebooks and televisions. But it is gradually taking hold in small devices.

The latest market is in car dashboards, according to ABI Research. Three new cars--the Aston-Martin DB9, the Jeep Grand Cherokee and the Chevrolet Corvette--come with OLED displays in their dashboards, according to ABI.

OLED displays don't wear out as quickly as lamps used in car dashboards now. That means fewer warranty claims to replace burned-out lamps, which could mean higher consumer satisfaction rates.

"Eventually, higher production volumes will drive down the cost of OLED displays until they are affordable in even midrange vehicles," ABI Research analyst Joshua Laurito said in a statement.

Display manufacturers are demonstrating large-screen OLED displays and are ramping up small-screen OLED production as they aim to become more familiar with the technology.