Newspapers unite online job ads
The interactive editions of three old-guard newspapers are teaming to sell job listings, an effort to recover some lost ground in the growing Net classifieds market. The Wall Street Journal's CareerJournal.com, The New York Times' NYTimes.com, and The Boston Globe's BostonWorks.com announced a partnership Wednesday to sell online recruitment advertisements. By using an automated online form, advertisers and recruiters can buy a job listing with one site for placement on all three properties. Terms of the deal were not disclosed. The move comes as online classifieds take a front seat in the beleaguered advertising market, which has seen negative growth in 2001. Despite the downtrodden climate, online classified sales have been escalating, showing double-digit growth this year. The move largely serves to take on the leader in online recruitment advertising, Monster.com.
The move comes as online classifieds take a front seat in the beleaguered advertising market, which has seen negative growth in 2001. Despite the downtrodden climate, online classified sales have been escalating, showing double-digit growth this year. The move largely serves to take on the leader in online recruitment advertising, Monster.com.