New Windows 7 launch video breaks bizarre barrier
Microsoft's Windows 7 launch party videos are so strange that they border on awesome. Except they are terrible.
Dave Rosenberg Co-founder, MuleSource
Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.
Several months back I wrote about Microsoft's Songsmith video that hit all the wrong notes. It was a weird (to say the least) attempt to humanize software that failed so terribly I still find it hard to believe it was real.
Enter the latest Windows 7 launch video, which looks like the Food Network threw a cooking party only to have it geek out and go completely sideways.
Maybe all the pressure to make Windows 7 successful has removed all sensibility to marketing efforts that seem like good ideas until they are actually created.
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