Excluding the been a bust. Still, we give the movie studios credit for not completely abandoning the technology yet, and according to a recent Video Business story, Universal will feature iPhone interactivity on many several releases, "including Bruno, Public Enemies, 9, and Inglourious Basterds.", has
While it's easy to write it off as a gimmick, the iPhone functionality (called "Pocket Blu") is aimed at overcoming one of the biggest hurdles to interactive content, which is the painful process of entering text using a standard Blu-ray remote. While iPhone functionality won't solve that problem for Blu-ray owners that don't own iPhones, it's probably the easiest workaround at this stage. (We would have loved if Blu-ray players included a remote with a built-in keyboard, similar to.)
Universal is also planning to offer some exclusive content for iPhone users. We've complained about this before, but there's really(or even BD-Live users), since there's nearly always extra capacity on the disc for the bonus features.
Perhaps the best news is hidden at the bottom of the Video Business article; Universal says new titles will allows users to view much of the BD-Live content without having to register first. BD-Live has plenty of problems, but nothing kills enthusiasm faster than having to enter an e-mail address using an onscreen keyboard and a Blu-ray remote.