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Culture

Ads for new TV hacker drama are as aggressive as expletive

Technically Incorrect: How else should you dramatize your new USA Network drama featuring a recalcitrant programmer? With F-Words galore.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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Well, there you have it. It's a cheery show, I hear. USA Network

There are probably few people in America who have never, at some frustrating moment in their lives, uttered the F-word.

Fewer, though, have used it to impress people.

But if you're making a TV drama called "Mr. Robot" -- about a hacker who isn't quite at one with society's leanings -- you decide that expleting is more powerful than explaining.

So USA Network has just released some ads that enjoy a large four-letter word bracketed by an "F" and a "K." Over the years, the word has gained a certain normality. Even Britain's The Guardian newspaper cheerily prints it as if it's now being taught in elementary schools.

America, being a touch more puritanical, only first heard it when they invented HBO.

Still, the nation had some practice when clothing brand French Connection ran a campaign that used all of its initials: FCUK.

Still, these "Mr. Robot" ads don't actually show the whole word. It's a little like an expletive peep show.

As for the drama itself, the Hollywood Reporter tells me it's a thriller that follows Elliot, a programming bro who believes that society's mojo is a no-go. He's against "the top 1 percent of the top 1 percent who like to play God without permission."

I have no evidence he is specifically talking about Facebook and Google.

Elliot decides to join fellow humans who want to overthrow the corporate system and introduce rule-by-algorithm. (I may have that last part 100 percent incorrect.)

The trailer offers a young man who makes Edward Snowden look like an account executive at a translation services company. Elliot is a man who, well, thinks different and threatens people in a rather psychopathic manner.

I can imagine that several readers will be entertained by this show.