Culture

New Quark logo not so new to some

On releasing its new logo, the company is promptly confronted by the Scottish Arts Council over similarities with its mark.

Edward Moyer Senior Editor

Edward Moyer is a senior editor at CNET and a many-year veteran of the writing and editing world. He enjoys taking sentences apart and putting them back together. He also likes making them from scratch. ¶ For nearly a quarter of a century, he's edited and written stories about various aspects of the technology world, from the US National Security Agency's controversial spying techniques to historic NASA space missions to 3D-printed works of fine art. Before that, he wrote about movies, musicians, artists and subcultures.

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Edward Moyer

Sept. 23, 2005 2:44 p.m. PT

The maker of QuarkXPress, the once-standard page-layout program for design professionals, apparently hasn't been minding its Qs and As.

Spot the difference.

On unveiling its new logo earlier this month, the company was promptly confronted by the Scottish Arts Council over similarities with its mark.

And no wonder, though the Quark logo is meant to represent a different letter, you'd hardly know it.

A Quark representative told Macworld that the company had conducted "extensive checks to discover any similar existing logos" but added that Quark "evidently didn't find them all."

The arts council said it trademarked and began using its logo in 2002.