New face for women's site
Wire Networks is using the URL that led to its online magazine Women's Wire as a centralized home for all its Web endeavors.
Testament to that is the fact that the URL, "www.women.com," was theirs for the taking.
A lot has changed since then. Nowadays companies, which are increasingly launching sites catering to women, would probably pay a pretty penny for that address, hoping to lure a segment of what is widely considered to be one of the hottest markets around: women.
But Women's Wire isn't about to give it up. Today, Wire Networks, which publishes Women's Wire, launched a new front door to present its Web properties, using the URL "www.women.com." Surfers who had punched it in their browsers previously would have landed at the Women's Wire site. But now they will find themselves at a front door set up to showcase all the Wire Networks properties, including the online magazine, the Web surfing site, Beatrice's Web Guide, and its health site, Healthy Ideas.
But the concept also makes sense from a competitive point of view.
Today, those people are probably wondering how they can launch their own sites aimed at women.
A Jupiter Communications study predicted that by the year 2002, for instance, 45.1 percent of the online population will be female, compared to 39 percent in 1997. That's a lot of women--and a lot of people want to reach them.
Pack said she's not worried about the competition. In fact, she said the company welcomes it.
"I think that having more services and more content for women is a great thing," she said.