The beverage company tweeted Tuesday that it'll pop open a limited release of New Coke to promote the new season of on Netflix. This comes 34 years after the release of the failed drink.
Starting on May 23 at 5 p.m. ET, the Coca-Cola Co. will release a limited-supply run of New Coke in the company's online store. A bundle of two cans of the recipe and a limited-edition and numbered Stranger Things/Coca-Cola and Coke Zero Sugar 8-oz. glass bottle will be available for purchase. Coke will also set up free vending machines filled with New Coke in select cities.
Customers who purchase tickets to the World of Coca-Cola in Atlanta or who spend $19.85 or more at Coca-Cola Store Las Vegas on certain days during the week of June 3 will also have an opportunity to score cans of New Coke.
Stranger Things creators The Duffer Brothers directed a new series trailer that doubles as a commercial for the drink and will be played in select movie theaters starting May 24.
Released in April 1985, New Coke was the Atlanta-based company's attempt to regain market share that it was losing to other drinks. The new recipe didn't make any fans, causing a huge backlash among drinkers of the original. It took just three months after the release for Coca-Cola to announce it would reintroduce the old drink that summer, dubbing it Coca-Cola Classic. Stranger Things season 3 is set during the summer of 1985.
Originally published May 21, 9:09 a.m. PT.
Update, May 22: Includes additional info on how to get New Coke.