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Culture

New chip game in process

The chip scene is changing as Sony will build its own powerful Playstation processor and the PowerPC goes in the shop for an overhaul.

 

  latest developments 

The chip scene is changing as Sony will build its own powerful Playstation processor and the PowerPC goes in the shop for an overhaul.

"Embedded chips used to be the ugly stepchild of the processor industry."

- Jim Turley, senior analyst with MicroDesign Resources

 


Sony puts on game face with new chip
The company will design and build its own advanced 128-bit processor for its next game console--some wonder if the chip will make inroads in the low-end PC market.

Motorola, IBM have big PowerPC plans
The two are writing a new chapter in the book on PowerPC architecture that the companies hope will make forthcoming products a bestseller in the market for embedded processors.

Computing companies urged to simplify
To get better, computers are going to have to get simpler and be more "human-centered," says author Donald Norman at the Embedded Processor Forum.