PBS, NBC, and Cisco Systems will collaborate with VDOnet on the venture, called the VDOCast Center for Multicasting. The center will develop technology and business models for advertiser-supported programming, pay-per-view multicasting, and live events on the Internet.
VDOnet believes that more media and technology partners will participate in the project in coming months. There are also plans to open a second center in New York.
VDOCast hopes to overcome the bandwidth limitations of the Internet by distributing video directly to the user, rather than simultaneously streaming video to multiple users and thereby congesting precious Internet connections.