The $150 PSC 1210 is part of a growing crop of so-called all-in-one, or multifunction devices, which HP says have continued to enjoy rising sales. In addition to being smaller than, the new printer is cheaper and has a power cord that is designed to allow the device to be pressed right up against the wall. HP also introduced a new line of business-oriented all-in-ones, the OfficeJet 7100 series, which ranges in price from $399 to $699 and adds faxing abilities as well as the option of being attached to a network. The 7100 line is faster than the "D" series of OfficeJets it is replacing, and some models offer added features, such as collating.
With the home-oriented PSC 1210, HP also stripped away some of the menus and buttons that are on its other models, an effort to make the devicefor novice users. The advanced features, such as scaling a photo by percentage, are still available through software, said product manager David McCormick.
The new printers come ahead of Dell Computer's move into the printer market, which is set for later this month. Dell isto introduce at least one multifunction device as part of its initial crop of products. Lexmark, with which Dell has a partnership, new all-in-one devices in January, with prices starting at $149.
However, HP spokeswoman Diane Roncal said the introduction was planned for early March and was not moved up to pre-empt Dell's expected product introductions.
The move reflects what analysts and printer makers have said is an increase in demand for devices that can scan, copy and print. HP, which59 percent of the printer market, said it expects more of its sales to move to all-on-ones and printers specialized for printing photos.
"I think the shift toward those products will continue," HP vice president Chris Morgan said last week. "If you look out two years I think it will be even more pronounced."
As, HP also introduced two new digital cameras, the 5.3-megapixel Photosmart 935 and the 3.2-megapixel Photosmart 735. The Photosmart 935 features a 3X optical zoom and a 7X digital zoom and is priced at $449, while the Photosmart 735 comes with an 3X optical zoom and a 5X digital zoom and will sell for $299. The company also introduced an optional $79 docking station.