Netflix apparently has no intention of letting rival Amazon take the lead in the 4K race.
Netflix plans to offer 4K Ultra HD streaming of the acclaimed drama "House of Cards" in 2014, Neil Hunt, the streaming service's chief product officer, tells the Stuff.
"We're working specifically with David Fincher on 'House of Cards' season 2, and that's all being shot and edited for 4K delivery," Hunt told Stuff. "There will be some additional pieces, but initially it'll be a set of sample offerings, not a big part of the catalog."
Hunt's revelation came the same week that Amazon Studios, the original film and TV production arm of Amazon.com, announced that it plans to, as well as any new pilots, in 4K Ultra HD.
While declining to identify specific manufacturers, Hunt said "several" major manufacturers would be announcing 4K-capble sets at the Consumer Electronics Show in January. Indeed, Samsung Electronics and LG Electronics announced Thursday in dueling statements that they intended to unveil 105-inch, curved ultra HD TVs -- each boasted as the world's largest -- at CES.
Sony took the lead in 4K -- next-generation display technology that offers four times as many pixels as standard HD -- at this year's CES, unveiling an 84-inch 4K TV that was priced at $25,000. The company's announced in April that its "budget" 55- and 65-inch 4K offerings would cost $4,999 and $6,999, respectively.
However, price is not the only obstacle that manufacturers will have to overcome to win consumers' pocketbooks; there is also a lack of video content available in the Ultra HD format. Sony's Video Unlimited 4K -- a dedicated 4K video distribution service -- launched in September touting "more than 70" feature films and TV shows for rent or purchase.