Netflix launched five years ago so that you don't keep getting based on other people's viewing on the same account -- so your roommate's fixation with or your kid's obsessive repeat viewings of Finding Dory won't muddy the shows and movies Netflix's recommendation system picks for you.
Profile icons are the square pictograms that you select whenever Netflix asks you "who's watching?" before you start hunting to find something to stream.Wednesday said it was refreshing the look of its current selection of cartoony icons. It is also adding an option to pick an avatar from a selection of Netflix originals' character, so you could identify yourself with a photo of or if you want.
The change, which Netflix said will be rolling out across the service over the next few weeks, is meant as a way to "show your fandom," but it comes as the service is reining in its limited social aspects. Netflix isof movies and TV shows next month, for example.
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