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HolidayBuyer's Guide
Internet

Net radio lets Loudeye fill ad holes

Internet radio service Radio Free Virgin says it has agreed to use ad-insertion technology from digital media company Loudeye Technologies. The companies said the technology will not require Radio Free Virgin to alter its current method of programming. Loudeye's technology allows ad content to be seamlessly inserted into Radio Free Virgin's audio streams. In September, Loudeye launched a service, dubbed Loudeye Radio, that gives companies the tools to build their own online radio stations. The service offers custom programming and players, syndication, and ad-insertion technology to everyone from Net retailers to Web portals. Los Angeles-based Radio Free Virgin lets music fans listen to streamed audio via a free, downloadable digital player. People also can read album information, browse reviews and purchase music.

Internet radio service Radio Free Virgin says it has agreed to use ad-insertion technology from digital media company Loudeye Technologies. The companies said the technology will not require Radio Free Virgin to alter its current method of programming. Loudeye's technology allows ad content to be seamlessly inserted into Radio Free Virgin's audio streams.

In September, Loudeye launched a service, dubbed Loudeye Radio, that gives companies the tools to build their own online radio stations. The service offers custom programming and players, syndication, and ad-insertion technology to everyone from Net retailers to Web portals. Los Angeles-based Radio Free Virgin lets music fans listen to streamed audio via a free, downloadable digital player. People also can read album information, browse reviews and purchase music.