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NBA seeks the next video star with Playmakers online network

Even if you can't rain threes, the league wants you. The NBA's new video network will feature fan-created content.

Christian Petersen, Getty Images

Hey, playa, think you've got the digital skills to make a basketball hype video? Then the NBA is looking for you.

The league said Tuesday it is launching NBA Playmakers, an online video network focused on basketball and basketball culture that will feature content created by fans around the world. The league, along with partner BroadbandTV, will promote the best videos on YouTube, and other NBA-owned digital properties and platforms.

The project is part of the NBA's efforts to stay relevant with millennials, many of whom can't rain three-pointers but still want to feel like they're part of the action. The NBA has already proved itself savvy online; its YouTube channel has more than 3.4 billion video views, the most among the US pro sports leagues.

If you've got the game to create content for Playmakers, the NBA will give you access to select footage, games and special events. The NBA also promises some fine branded swag and, if your video does well, a cut of the coin.

"Creating and sharing videos with others are part of being a digitally engaged fan," said Jeff Marsilio, NBA vice president of global media distribution, in a statement.

The first NBA Playmakers content will be versions of those "Every Second Counts" spots running during this year's playoffs and featuring a track by Grammy-winning music producer Timbaland. Maybe they can create something like this: