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Nationwide's boy is in heaven, makes them miserable there too

Technically Incorrect: Funny Or Die decides to extend the story of the controversial Nationwide Super Bowl ad featuring a boy who is deceased. He's not welcome beyond the pearly gates.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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If you make people miserable in heaven, it's even worse than making them miserable during the Super Bowl. FunnyOrDie screenshot by Chris Matyszczyk/CNET

"God really loves the Super Bowl and you really bummed him out."

That's the greeting one little boy got from St. Peter when he died and went to heaven.

The little boy, you see, is the one who has haunted you since Sunday, the one who graced a Super Bowl ad for Nationwide insurance to tell America that he's been deprived of life's joys because he's dead.

Twitter decided that this was depressing, a downer, a cynical bummer.

Surely, though, God would understand. Surely, those on celestial clouds would welcome him, listen to his woes and feel his pain.

Sadly, as Funny Or Die shows, this isn't the case. Heaven is like Earth, except even more fun. So when this miserable, whiny little boy arrives in heaven and continues to whine, the shrift he gets is short.

St. Peter has to explain that Nationwide Insurance wouldn't have saved his life. It would have just paid for the repairs after the leaking bathtub had caused his demise.

Even when he meets a fellow deceased human, who explains that he choked on a hamburger, the little boy laments that he never got the chance to die that way.

I hope you can imagine where the little boy ends up. I won't spoil the ending for you.

I won't spoil what happens who you ruin Twitter's fun and then ruin heaven's fun too.