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MySpace's Latino portal exits beta, announces new partnerships

The News Corp.-owned social-networking site operates a number of international sites, but this is the first to be geared toward an ethnic group within the U.S.

MySpace has unveiled the full version of its bilingual MySpace Latino homepage, which has been in a beta test phase since last year and includes content in both Spanish and English. In conjunction with the launch, MySpace additionally announced deals with a number of content partners to kick-start new interest areas on the site.

Unlike MySpace's array of internationally-focused brands, MySpace Latino is geared toward bilingual users in the U.S. The social-networking site, which has been owned by News Corp.'s Fox Interactive Media since 2005, has 9 million Hispanic members among its U.S. users.

The new "entertainment partners" in the MySpace Latino launch include the Spanish Broadcasting System, Hispanic news outlet ImpreMedia (which is powering a soccer news site, TodoFutbol), Gibson Guitar, local events site, and Billboard.

Consistent with MySpace's roots as a music-based community--and perhaps to emphasize its content and media offerings as it loses ground in the social-networking sphere to smaller rivals like Facebook--the new MySpace Latino will offer interviews with Latin bands and "Secret Shows" concerts much like its English-language sibling.