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Social network to kick off first official concert tour in Seattle, gaining more distance from rivals in part by branding itself as a pop-culture hub.

In a move that further shapes its image as an MTV-like pop-culture hub as well as a social network, News Corp.'s has announced that it will be sponsoring a concert tour this fall.

Appropriately called the MySpace Music Tour, the series of shows will kick off October 16 in Seattle and will host more than 30 performances before winding down in Las Vegas around Thanksgiving.

The headlining acts for the tour will be two artists who have built up large followings on the social-networking site--geeky pop band Hellogoodbye and emo act Say Anything.

The tour will also include the Japanese punk band Polysics, which has been signed to the new MySpace Records label, as well as yet-to-be-announced guests.

In a statement from the company, Say Anything frontman Max Bemis is quoted as saying, "We are stoked as beans to be on the first MySpace tour with Hellogoodbye!! It's going to rock!"

MySpace users will be able to prepurchase tickets starting Friday. Those who are not MySpace members will have to wait until September 6.

The site has not released a full list of concert dates or venues, but those will presumably be available by the time sales open. Sales will be conducted through a branded community page on MySpace, which will also feature photo galleries, contests and band blogs.

UPDATE: MySpace has released a full list of tour cities. The Polysics will be opening for the shows through the Allentown show on Halloween:

10/16: Seattle, Wash.
10/17: Portland, Ore.
10/19: Magna, Utah
10/20: Denver
10/21: Wichita, Kan.
10/22: Milwaukee, Wis.
10/24: Chicago, Ill.
10/25: Detroit
10/26: Covington, Ky.
10/27: TBA
10/28: Atlantic City, N.J.
10/30: New York
10/31: Allentown, Pa.
11/1: Providence, R.I.
11/2: Gettysburg, Penn.
11/3: Emmitsburg, Md.
11/4: Raleigh, N.C.
11/6: Orlando, Fla.
11/7: Miami Beach, Fla.
11/9: Houston
11/10: Dallas
11/11: San Antonio
11/13: Tucson, Ariz.
11/14: Tempe, Ariz.
11/16: San Francisco
11/17: San Diego
11/18: Los Angeles
11/19: Los Angeles
11/20: Anaheim, Calif.
11/23: Las Vegas, Nev.