(Screenshot by Michelle Starr/CNET Australia)
British singer Sivu climbed inside a Magnetic Resonance Imaging (MRI) machine to film the video for his new single, "Better Man Than He".
MRI is usually used for medical scans of a patient's body to allow doctors to see what's going on inside.
British singer Sivu, though, had different ideas. With the help of his friends, doctors Marc E Miquel and Andrew David Scott, he climbed into an MRI machine at St Bartholomew's Hospital in London to film the video for his new single, which is coming out on 25 February.
This isn't a one-take shot, though. Sivu spent two or three hours holed up in that claustrophobic space — a demonstration of dedication that we think few would endure.
The resulting video, directed by Adam Powell of Black Dog Films, is creepily mesmerising.