MTVi Europe says it is partnering with instant-messaging company Odigo to create a new service for MTV Web sites in Europe. With MTV Messenger, people will be able to send and receive instant messages, build buddy lists and search for chat partners by interest or demographic, according to the companies. The free service will be available for download in six languages this fall. The companies added that advertising and sponsorships would be sold through MTV Networks Europe.
MTVi Europe, which operates eight MTV Web sites and the VH1 Web site, is the online division of Viacom International-owned MTV Networks Europe. New York City-based Odigo provides an application that works with other instant messengers, including Yahoo Messenger and America Online's AOL Instant Messenger and ICQ.