MTV is collaborating with game publisher Midway for three upcoming games. Under the deal, announced Monday, the two companies will jointly market the games and work on in-game advertising on a royalty-sharing basis. The first title, "L.A. Rush," is likely to ship this upcoming holiday season and will feature the MTV brand and sound tracks. The other two games will be announced later, the companies said.
"We will integrate our expertise in music, television and online media to help one of the video game industry's top publishers deliver exciting, new, culturally resonant games," Jeff Yapp, executive vice president at MTV Networks Music, said in a statement.