The companies plan to deliver music, comedy and other TV segments to Sprint PCS subscribers beginning in October, they said. The programming will consist of short segments from numerous MTV channels, including Comedy Central, VH1 and Nickelodeon, MTV said. It also plans to air content exclusive to mobile phone viewers.
The programming will be available through Sprint PCS Vision Multimedia Services, a wireless service that enables customers to view video on their phones.
Encouraged by the popularity of ring tones, the mobile phone industry is betting on big demand for mobile phones that can morph intocapable of playing music and video.
Earlier this week, MTV, a division of Viacom, said it planned to distributeto mobile phones in a licensing deal with Warner Music Group. The company is also to study trends in mobile entertainment.
Sprint isto develop phone programming from the ESPN sports network as well as Disney entertainment for children.