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MP3 squared in the Magic Kingdom

Music player has Minnie and Stitch

Walt Disney

As the retail industry learned long ago, it's never too early to start targeting products at consumers--and that means kindergarten or younger. So which brand do you turn to? The gold standard, of course: Disney.

Following the Mix Max, mobile phones, DVD players and countless other products, the OTO music player from Japan's Run-At is targeted at the youngest of consumers with the Disney imprimatur. Newlaunches says the square-shaped MP3 device has no built-in memory and works only with Windows software. But it costs only $25 and bears the images of Minnie Mouse and Stitch in pink and blue, respectively. And that's really all that counts, isn't it?