Online film provider MovieFlix says it will use Microsoft's Windows Media technologies to deliver films over the Web. The company said it will offer more than 50 movies and TV shows in the Windows Media format to its premium customers. Through the deal, Microsoft will also feature several MovieFlix films at its Windows.com Web site. Some of the movies--available in both dial-up and broadband streams-- will include "The Chinese Connection," "A Boy and His Dog" and "Little Shop of Horrors."
Founded in 1998, MovieFlix has forged alliances with companies including AOL Time Warner, Ifilm, NBC Internet, RealNetworks, Yahoo and TV Guide.