If you want to get your hands on the Motorola Moto X, today's the day. Motorola's flagship phone, brand new to Britain, joins the budget Moto G on shop shelves today.
Phones 4U has an exclusive on the white version of the X for the next three months. The Moto X will be available in black from other outlets, who are expected to start selling the phone from 4 February.
Phones 4U is charging £390 for a SIM-free Moto X, with £10 off if you buy it on a pay as you go deal. Monthly contracts start at £25 per month on 3G and £30 for super-fast 4G. And the high street phone-flinger is also chucking in a free wireless speaker worth £120.
The 4.7-inch X is powered by the latest Android 4.4 KitKat software, with a dual-core 1.7GHz processor and a 720p screen.
You can read a more in-depth hands-on analysis of the Moto X here, or hit play to find out more in the video below. Does the new Moto have the X factor? Is it better value than the wallet-friendly Motorola Moto G? Leave your mark in the comments or on our Facebook page.