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Moto to disrobe for Super Bowl

Motorola will showcase new MotoBlur device during commercials.

Moto Blur ad
Wait, is this an ad for a spa or Motorola? Motorola, screenshot by Leslie Katz/CNET

Motorola will join the parade of companies paying through the nose for airtime during Super Bowl XLIV on February 7. Moto said Tuesday that it will show an ad during the game's third quarter that will feature a new MotoBlur handset.

And if that wasn't cagey enough, the company said that the commercial will feature "a well-known celebrity that you might be interested in seeing." By our measure, that could be anyone from Meryl Streep to Lady Gaga.

The company wouldn't provide any details, but you can check out a preview of the commercial (that's really stretching things, we know). The 10-second preview shows only the feet of a female who drops her robe on a shag rug and steps into a large bathtub. It's all very mysterious, though the music made us think we were getting a facial or watching an adult movie.