Fewer iPhone owners are trading in their old handset for a new Apple phone, according to a report by BankMyCell. The company which and upgrade to a new one, collected data from over 38,000 people trading in their phones since October through June to track Apple brand loyalty during the upgrade cycle. It found that 18.1% of iPhone owners were trading in their phone for a Samsung device in June, the highest level it's been in the study.
Samsung loyalty was higher, BankMyCell said. Just 7.7% of Galaxy S9 users switched over to an iPhone and 92.3% remained on the Android operating system. In comparison, 26% of people trading in their iPhone X moving onto another brand.
These numbers more point to a trend that reflect the overall picture of Apple or Samsung loyalty. BankMyCell is basing its data from people who use its service, and readily acknowledges that they don't represent overall sales, which include auction sites, carrier stores and Apple itself.
Apple didn't immediately respond to a request for comment.
Earlier Wednesday, Kantar reported that during the quarter ending in June 2019, iOS-based devices accounted for 36% of phone sales in the US, down 2.4 percent from the same quarter last year. Android phone sales were up 2.5% to 61% of all sales.
Gartner also reported, estimating that global shipments will fall by 68 million devices this year.
The story originally published on July 17 at 2:09 p.m. PT.
Update, July 18 at 12:22 p.m. PT: To include additional background and context on the study.