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More ads coming to mobiles via Google AdSense

Mobile Web publishers had been able to sell small mobile ads on their sites. A new AdSense program lets them serve larger ads suitable for smartphones.

A mobile AdSense ad appears at the bottom of the Boy Genius Report's mobile site. Google

The march of the ads from the PC to the smartphone took another step Monday with the launch of Google AdSense for high-end phones.

Web publishers can now design AdSense ads--groups of Google AdWords text ads displayed by third-party publishers on their Web sites--with the HTML browsers used by smartphones in mind, Google announced Monday in a blog post. Advertisers had been able to run smaller mobile ads that older mobile phone browsers could handle, but they'll now have an option of showing a more sophisticated ad on a more sophisticated browser like those used by the iPhone, the Palm Pre, and Android phones.

One of the more interesting stories for Google over the next several years will be whether it can replicate its dominant position in PC-based search and search advertising onto the mobile device. Any way you slice it, smart mobile devices are expected to grow at dizzying rates over the next several years and have already evolved to the point where they pack substantial computing power.

As people spend more and more time online with those smaller screens, there will be an opportunity for advertisers and Google to make some money. Google also offers its advertising partners the chance to display AdWords ads on mobile search or AdSense ads in mobile applications for the iPhone and Android devices.