The quality of multimedia technology has a long way to go before it's perfect. But the music industry is already dancing to the tune "Money Makes the World Go Around," jumping quickly on the Web in an effort connect music lovers with their favorite bands.
In the latest example, a Silicon Valley start-up called 911 Entertainment today announced plans to launch a Web site early next year that will allow band members and fans to interact in real time.
911 is just one of a plethora of start-ups that are jumping on the online music bandwagon. Music services have more potential than many online shopping ventures, as young people surf the Net as well as buy music. In addition, technologies that allow Net surfers to hear music and see the performers online continue to improve.
911 has signed six alternative bands and plans to market them via the Net. The CDs will sell for about $15 and include music, Quicktime movies, graphics, and information that relates to the band, according to Gary Gettys, marketing director for 911.
"This is going to be a perfect marriage between music and the Internet," Gettys said. 911 plans to market its services to young adults who like alternative music, he added.
The management includes Steve Salyer, former senior vice president of business development at Electronic Arts and a group of music and interactive veterans, from companies such as Casablanca Records. 911 is testing both RealAudio and Shockwave, but have not yet chosen the technologies they will use.
Milking money out of the Net