Religions and governments have always understood the power of shaming.
This has inevitably led to parents utilizing this tool as well. In today's world, the perfect shaming inevitably occurs on a high-traffic social network.
Jeannie Crutchfield of Casper, Wyo., was beside herself when it came to her daughter Rickilee Durant. The 14-year-old was skipping classes. What's a mom to do? Tearing her hair out was one option. Humiliating Rickilee on Facebook was another.
Crutchfield chose the latter. As ABC News reports, she turned up at school, filmed her daughter, and posted the resultant three-minute footage to Facebook.
When her daughter suggested that she hadn't been cutting class, her mom retorts that Rickilee has been skipping every day.
"Oh yeah. Oh, yes, Ricki," says Crutchfield. "So guess what I'm doing, Ricki? We're going to hold hands and we're going to go to class and sit together."
And there we see her following Rickilee around as if she'd suddenly got a job at TMZ.
"The real message is parents, step up," Crutchfield told KTWO-TV. She is a single mom with three kids. Her shaming is, she said, caring.
She claims that 95 percent of parents and kids who commented on her actions told her she was right to turn paparazzo.
She isn't, though, the first parent to decide that Facebook humiliation is the only way to get a teen's attention. A couple of years ago, an Ohio mom decided that her kid was so lippy and insubordinate on Facebook that.
A Colorado mom, however, ended up with pizza all over her face whenher 12-year-old by posting a picture of her holding this sign: "My 12-year-old daughter doesn't understand why she can't have an Instagram or Facebook account...Please 'like and Share'...She just doesn't get it!"
Sadly for her, members of 4Chan thought this was a little much. So they used their wiles to find her address (or what they thought was her address) and had unpaid-for pizzas delivered to the house.
In Crutchfield's case, her daughter's behavior and school attendance has apparently improved. And the video has been seen more than 35,000 times.
Kids can be vindictive, though. Perhaps the Facebook humiliation has achieved Crutchfield's aims for now, but there is always the chance of backlash in the not-so-distant future.