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Modu gets first commercial launch

Modu goes on sale in its home country of Israel.

The Modu phone without a jacket Modu

It's been a year and a half since we first saw the Modu cell phone, but the company announced Sunday that its product will finally go on sale. Modu's home country of Israel will be the nation to launch Modu, with additional releases coming later this year in Europe, South America, and Southeast Asia.

Starting Wednesday, Cellcom Israel will offer a limited quantity of Modu phones with a full release slated for later this year. The introductory Modu kit will be about $125 (500 Israeli shekels).

Modu offers a unique product that combines a tiny cell phone with a selection of "jackets" that change the phone's appearance and feature set. It's an interesting concept and we're glad to see it finally seeing the light of day. Modu showed additional jackets last February at GSMA 2009 including a music jacket that features JBL speakers.

Modu is still working on a U.S. launch, though nothing is planned as of now.