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MobiTV dials in to NBC

Deal will make "Heroes" and "The Office" available as video-on-demand options for mobile subscribers, CNBC as a streaming live feed.

MobiTV, which provides radio and TV programming to cell phone users, has struck a deal with NBC Universal to offer mobile subscribers NBC prime-time shows and select content from cable networks Bravo, Sci Fi, USA, Telemundo and mun2. NBC Universal's news channel, CNBC, also will be offered as a live linear feed to those MobiTV subscribers with a broadband Internet connection. Depending on their carrier's service provisions, some MobiTV subscribers will be able to purchase 24-hour video-on-demand rentals of select prime-time shows such as Heroes, The Office and Monk for $1.99 each. Many other shows, including NBC's Friday Night Lights and Bravo's Shear Genius, will be offered on demand for free with commercials included. Telenovelas from Telemundo such as Pasion de Gavilanes and Decisiones will also be available in full, as will clips from other popular Telemundo shows.

MobiTV's service costs about $10 a month in addition to whatever fee subscribers pay for using their carrier's data service. Last June, the company announced that, depending on carrier support, MobiTV service would be available for Windows Mobile phones, in addition to handsets using the Palm and other operating systems. MobiTV's offering include shows from ABC News Now, CNN, ESPN 3GTV and Fox News.