Just a day after the Super Bowl, new MVNO Mobile ESPN officially started service. The carrier's first handset is the Sanyo MVP, a made-over . The eye-catching red-and-black flip phone offers a generous selection of 3G-capable multimedia features, including access to ESPN sports programming and news. Other features include an MP3 and AAC player, a 1.3-megapixel camera with flash and video, support for direct photo printing, a Mini SD card slot, a speakerphone, messaging, gaming, and a wireless Web browser. The phone is $199, and service plans start at $34.99 per month.