Microsoft's Bing has a second good week
ComScore reports that Bing continued to tick up in market share in the past week and is now up about 3 percentage points from where Microsoft was pre-Bing.
It's still awfully early in the game, but Microsoft's Bing had a second good week, according to market share numbers released Wednesday by ComScore.
The search engine is up about 3 percentage points from where Microsoft was at pre-Bing in terms of both number of searchers and total query share. That represents another nearly 1 percentage point of share gain in both categories compared to its first week.
For the week of June 8 to 12, Microsoft's search engines were used by 16.7 percent of those doing searches and accounted for 12.1 percent of all queries, both up 3 percentage points from where Microsoft was at before Bing's launch.
"It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week," ComScore Senior VP Mike Hurt said in a statement. "These early data reflect a continued positive market reaction to Bing in the initial stages of its launch."
Microsoft launched Bing at the beginning of the month, after a lengthy development period and months of internal testing.
For its part, Microsoft seems to recognize it is still very early. The software maker has declined to comment on the market share gains.