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Microsoft tries hard copy

Microsoft has begun taking subscription orders for a print magazine called Microsoft Executive Circle. The quarterly publication, published by Microsoft, will be dedicated to providing information on "the potential of the enterprise to meet the challenges and maximize the opportunities of the digital economy," according to a note penned by CEO Steve Ballmer for the premiere issue. Not surprisingly, the articles focus on how customers and partners can use Microsoft to become "truly agile." Earlier this year, Microsoft launched a $200 million "agility" ad campaign, aimed at showing how its current products and .Net technologies can be used to run e-businesses.

Mary Jo Foley
Mary Jo Foley has covered the tech industry for 30 years for a variety of publications, including ZDNet, eWeek and Baseline. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008). She also is the cohost of the "Windows Weekly" podcast on the TWiT network.
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Mary Jo Foley
Microsoft has begun taking subscription orders for a print magazine called Microsoft Executive Circle. The quarterly publication, published by Microsoft, will be dedicated to providing information on "the potential of the enterprise to meet the challenges and maximize the opportunities of the digital economy," according to a note penned by CEO Steve Ballmer for the premiere issue.

Not surprisingly, the articles focus on how customers and partners can use Microsoft to become "truly agile." Earlier this year, Microsoft launched a $200 million "agility" ad campaign, aimed at showing how its current products and .Net technologies can be used to run e-businesses.