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Microsoft slams Google's 'Gspam' following Gmail redesign

Microsoft's 'Scroogled' campaign has struck again, this time accusing Google of spamming its customers. Does it have a point?

There's no let up in Microsoft's assault on Google. As part of its 'Scroogled' campaign, it's now taking aim at the recent Gmail redesign, accusing the search giant of bombarding users with spam, our sister site ZDNet reports.

The Gmail redesign saw a new inbox split into three tabs -- Primary, Social and Promotions. We reported recently how Google had started emailing you adverts. Now Microsoft is using that as a stick to beat Google with.

It's even made a video about it.

"Your email provider should protect you from spam," the video says. "But Google is now spamming Gmail users by placing ads in their inboxes." It then goes through how it works, how Google scans your inbox for keywords, and then uses that data to "target you with junkmail".

Microsoft quotes Time magazine as saying the ads make Gmail worse, and says that 89 per cent of email users "disapprove of advertisements being made to look like personal emails". That's according to a GFK Roper study commissioned by, er, Microsoft.

It's not the first time Microsoft has waged war with Google over privacy. Its Scroogled campaign previously accused Google of spying on its customers. How? By scanning their emails for keywords to target ads to them. "We don't scan the content of your email to target you with ads, and don't spam your inbox with ads that look like personal email," Microsoft says on its Scroogled site.

I don't think anyone really likes being emailed adverts, but I have to be honest, I haven't found them too intrusive. They do land in the Promotions tab of the inbox, which is full of junk anyway. I think Microsoft is wasting its time with the whole campaign. Wouldn't it make more sense to big up your own email service instead of trying to do down others?

What do you think? Have you found the emailed ads annoying? Let me know in the comments, or on our Facebook page.